AI has quickly become a focal point in Super Bowl ads, as evidenced by several of the game’s most watched ads.
Artificial intelligence, refers to software programs which mimic human decision-making processes and thought patterns. AI technology has revolutionized everything from chess playing machines and Google Translate to virtual assistants like Amazon Alexa.
Artificial Intelligence(ai)
Artificial intelligence continues to grapple with its place in public consciousness, with most Americans believing AI will enhance life but many being wary about how it might replace jobs or the need for regulation.
To counter such concerns, some brands used their Super Bowl ads to showcase the advantages of AI products. Microsoft’s minute-long Copilot commercial demonstrated how this virtual assistant can facilitate creativity and problem-solving; depicting individuals overcoming social doubts using AI for complex tasks like coding or storyboarding.
Other ads highlighted specific applications of Artificial Intelligence. Etsy’s commercial highlighted its AI-powered Gift Mode while Google Pixel highlighted how the technology enables people with visual impairments to take photographs more easily. Crowdstrike also showcased its Artificial Intelligence Security Analyst with a Western cyberpunk-themed advertisement.
Neural Networks
Neural networks are processing devices (algorithms or physical hardware) which mimic the neural structure of a mammal’s brain on a much smaller scale.
Training involves feeding data into the bottom layer of a neural network and passing it up through successive layers, where weights are added or multiplied to it. Once an output meets a threshold threshold, data passes onward to the next layer – until eventually, training results in desired outcomes, such as recognizing car shapes or coffee cups.
Convolutional neural networks (CNN) are among the most frequently utilized neural networks, used for computer vision tasks such as object and facial recognition. When inputted with images or videos from real world environments, CNN layers extract simple features of those inputs before sending their results onwards to be processed by a decision engine programmed to identify target objects based on past experience with similar photos/video clips.
Machine Learning
With an estimated cost of $7 million per 30-second spot, Super Bowl ads provide marketers with a high-profile platform for marketing their products and services. This year, several companies including Microsoft and Google, eCommerce marketplace Etsy and cybersecurity company CrowdStrike all used Super Bowl commercials to highlight how it was being utilized in various ways in their businesses.
Microsoft’s commercials feature its Copilot Artificial Intelligence chatbot which utilizes neural networks to produce human-like texts and images, and highlight Microsoft’s partnership with open source AI initiative OpenAI.
Machine learning enables businesses to draw insights from large data sets that would otherwise be too complex or time consuming for humans to process on their own. But as machine learning algorithms may introduce bias if they’re not handled carefully, many organizations embrace initiatives such as human-centric or ethical artificial intelligence as ways of safeguarding against potential issues that might arise in areas like recommendation engines, social media content analysis or medical diagnostics.
Deep Learning
The Super Bowl served as an arena for businesses using artificial intelligence to promote their products and services, from sports drink maker BodyArmor and eCommerce marketplace Etsy to cybersecurity firm CrowdStrike who used their spots to demonstrate how Artificial Intelligence benefit customers.
These algorithms learn by taking in data provided to them. Utilizing feedback loops and iterations processes to adjust predictions accordingly, these algorithms also scale better than humans can as they process larger volumes of data than humans can.
Microsoft used the 2023 Super Bowl spot to showcase their Copilot chatbot, powered by OpenAI technology. People consulted the app for help with generating storyboard images for movie scripts or studying for chemistry exams – their first Super Bowl advertisement in years. Microsoft invested billions into building computing infrastructure dedicated to handling these models and recently began offering corporate subscriptions of its Copilot add-on for productivity apps.
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