Kim Kardashian took advantage of the viral “Of Course” video trend by giving her TikTok followers a tour of her SKKN offices. Wearing her trademark robe, Kim exhibited features including red light therapy bed and an elaborate model of her brain.
But the mother of four earned criticism for her tone-deaf luxury office tour. One fan noted that the Prenuvo body scan she highlighted is something many Americans can’t afford.
The Office
Kardashian’s office is filled with custom-made curios, including 3D models of her brain and plane, an exact measurements mannequin of herself, museum-style product shrine and Rick Owens designed office. Additionally, there’s also a tanning bed and red-light therapy machine to treat her longstanding battle with psoriasis – an autoimmune skin condition.
TikTok was used by 43-year-old business mogul Kim to give viewers a tour of her SKKN BY KIM headquarters, featuring luxury features unlike those typically found in work buildings. Kim showcased a series of magazine covers adorning walls, her glamorous room complete with custom made mannequin, and even an entire TV wall dedicated to beauty campaigns running 24/7!
One of the more striking sights was likely two MRI machines – one for her body and another for her hair. Recently, reality star Khloe Kardashian hired Japanese architects Tadao Ando and Kengo Kuma to design her new home in Palm Springs, California; following Ando’s tradition of naming concrete buildings after their clients, we may witness future editions of coffee table books featuring “Villa Kardashian”.
The Plane
Kim Kardashian capitalized on the “of course” video trend by providing TikTok and Instagram followers with an elaborate tour of her SKKN office. She began by showing a wall covered with magazine covers before continuing into her glamour room.
She took fans through her closet, where she displayed various SKKN shapewear dresses. Additionally, she displayed fruit trees and vegetables growing at her Calabasas home.
But Kardashian was most noted for displaying an extravagant Prenuvo body scan she received as a Christmas present from a company offering full body scans – something which many Americans can’t afford. Social media quickly called out Kim for being out-of-touch with reality as most cannot afford such expensive services.
The Tanning Bed
TikTok users who’ve scrolled the platform recently are likely familiar with one or more of the popular “Of Course” videos – and Kim Kardashian just made one even better! She used this trend to give fans a tour of her SKKN office – an impressive array of magazine covers line the hallway before leading them into her glam room, which features an individualized mannequin made according to Kim’s measurements and an immense TV wall showing all of her beauty campaigns on repeat.
Things become even stranger when she shows off her red light bed, which claims to help reduce cellulite appearance, boost collagen production and enhance skin tone – however tanning beds emit UV rays known to cause cancerous growths and premature aging in their users.
She then revealed she will launch a set of 15 nude lip liners on January 26, her latest foray into makeup after KKW Beauty closed three years ago.
The Rick Owens Office
This cavernous retail space captures the poetically goth aesthetic of French fashion designer Karl Lagerfeld. A massive site-cast concrete staircase connects both floors of this store, which houses men’s and women’s collections as well as the DRKSHDW and Lilies diffusion lines.
Owens is also well known for her sculptural furniture designs, with her signature boulders double as display plinths and seating options. Together with Owens they collaborated on a project they call “fairy witch stuff”.
Basement: An array of skeletal and geometric pieces set against a backdrop of broken mirrors; space also featuring pink Prong bench that doubles as an elevated daybed. Closet Case is operating the Dubai shop which represents Rick Owens boutique number eleven worldwide – it carries all runway pieces as well as his DRKSHDW and Lilies diffusion collections for men and women; first standalone store ever established in Middle East region.
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