Biden’s campaign announced in its fourth-quarter update that they have raised over $97 million and amassed an unprecedented war chest for any Democratic candidate at this point in an election cycle.
Biden’s campaign, beset with issues surrounding voter enthusiasm for an 86-year-old presidential reelection effort, can take heart from this haul.
Campaign raises $71 million from small-dollar donors
Joe Biden’s reelection campaign announced on Monday, despite polls showing low approval ratings and age concerns, that it had raised $71 million during its latest quarter. This figure includes donations directly to Biden as well as joint fundraising arrangements with DNC and state parties.
Biden and his Democratic Party raised over $72 million during April-June but fell short of President Barack Obama and Democratic leaders’ haul of over $66 million during July-September in 2012.
The campaign reported an expansion of its grassroots network from quarter to quarter, with 97% of donations under $200 being given during that time frame. But they will not disclose how much was spent until later this week as per Federal Election Commission filing deadlines; an early indication that the total represents an early war chest ahead of any primary races between Republicans who seek to unseat President Trump and their allies in his bid for reelection.
Campaign raises $97 million in Q4
The campaign and its two affiliated committees raised $97 million during the final quarter, ending 2016 with $117 million cash on hand – an astounding achievement by any Democratic presidential candidate at this stage of an election cycle and representing Biden-backed operations to date.
Biden and his team have been actively fundraising in an attempt to resurrect a political operation that has seen polling declines recently. A CNN/SSRS poll conducted in March found that two-thirds of American believed Biden is out-of-touch with America and lacks mental sharpness to serve as president.
Fundraisers featuring Kamala Harris helped the operation build an expansive email list, which will prove useful when targeting non-donors with pitches. While grassroots enthusiasm for Biden hasn’t translated to support in polls yet, his campaign remains optimistic that they can win their Democratic nomination bid despite potential opposition.
Campaign raises $117 million in war chest
An impressive fundraising total for Biden indicates that Democratic donors remain dedicated to his rematch bid against President Donald Trump in 2024, yet his campaign has struggled to find an appealing argument about his economic achievements and has faced criticism of its limited voter outreach activities.
At the end of last year, Biden’s fundraising entities amassed $117 million – more than any Democratic candidate has ever amassed before him or her. On Sunday, his campaign will provide details regarding this money in filings with the Federal Election Commission.
Biden’s team will likely highlight how his campaign has amassed more small-dollar donors than any previous Democratic presidential contender, while also touting the size of its email list, which it estimates at at least 240,000 pledged donors who pledged monthly donations. Ads targeting middle-class families in battleground states during NFL games or popular shows such as DWTS or Bachelor in Paradise are planned, in addition to increasing digital advertising efforts.
Campaign begins staffing up in key early voting states
Money from these donations has enabled the campaign to hire field staff in key states like Georgia and Arizona where Democrats are likely to show up in large numbers. Staffers say they have learned lessons from President Obama’s 2012 reelection effort regarding recruitment pace.
Officials believe Biden will gain momentum as election day nears and voters realize what’s at stake for them. They note he is one of few candidates able to appeal both to young people, Black voters and independents while simultaneously winning over skeptical Republicans and blue-collar Democrats.
As part of its efforts to expand their Democratic base, Hillary Clinton’s campaign has launched ads targeting middle-class families during NFL games and shows such as “Bachelor in Paradise.” TV spots highlighting his economic proposals in battleground states like Wisconsin and Pennsylvania also began airing, along with plans to increase advertising spend as the election approaches – although officials acknowledge that beating Trump will take more than money alone.
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