CBS reports that this year’s Super Bowl reached a record audience of 123.4 million viewers across TV and streaming platforms, surpassing last year’s contest between Chiefs and Eagles which garnered 115.1 million.
Attracting new fans, this game likely attracted audiences due to its nail-biting overtime finish and Taylor Swift’s appearance. Swift currently dates Chiefs tight end Travis Kelce whose romantic relationships has opened the NFL up to newcomers.
CBS
The Super Bowl that saw Kansas City beat San Francisco 25-22 in an exciting overtime thriller was watched by 123.4 million viewers – an all-time network program record. These numbers include viewers who tuned into CBS, Paramount+ streaming app, Nickelodeon, Univision and NFL digital properties; final Nielsen numbers will be made public tomorrow.
Record-setting Super Bowl attendance reflects NFL telecasts’ dominance in traditional television viewing trends despite cord-cutting. Other live events, such as award shows and sporting championship games have also achieved record ratings this year.
Paramount+
Preliminary Nielsen ratings indicated that the Super Bowl matchup between Kansas City Chiefs and San Francisco 49ers attracted an estimated audience of 123.4 million on TV and streaming platforms, an increase of 7% compared to last year’s 115.1 million viewers. Simulcasts on Paramount+, Nickelodeon, Univision, CBS Sports as well as NFL+ expanded this reach considerably; plus Sam Elliott, Tim McGraw and Faith Hill attracted over 4.9 million linear viewers during its debut.
The Super Bowl also set records in terms of social media participation, with millions of tweets and videos posted around it. Live events remain one of the only surefire ways for marketers to reach large audiences on television.
Nickelodeon
CBS Sports announced on Monday that approximately 123.4 million viewers tuned in for this year’s Super Bowl match-up between Kansas City Chiefs and San Francisco 49ers on TV and streaming platforms, making it the highest ever viewing audience for any televised event ever. These numbers include those who tuned into CBS, Paramount+ and Nickelodeon broadcasts as well as Univision digital channels like NFL+.
This year’s Super Bowl saw many interesting aspects, from its nail-biting overtime win by the Chiefs and Usher’s halftime show with Alicia Keys, Ludacris, will.i.a.m and Jackson State University marching band as performers to Usher’s halftime performance featuring them all.
Philo (free trial) and other streaming services will provide access to the Nickelodeon Super Bowl simulcast. According to Nielsen data, this year’s event had its highest average domestic NFL audience ever.
Univision
Noticias Univision is a news and entertainment channel with a widespread presence across Latin America and North America, operating out of several television stations owned by parent company Univision as well as maintaining bureaus at many of them. Furthermore, this network has news share agreements with various national broadcasters in Mexico, Colombia, Peru and Venezuela.
In 2024’s Super Bowl between Kansas City Chiefs and San Francisco 49ers drew an immense audience – Nielsen Fast National data estimates an estimated average viewership of 123.4 million for viewing it across CBS, Paramount+, Nickelodeon and Univision platforms.
The NFL remains uniquely protected from the dramatic decline seen across other television genres as audiences move away from traditional broadcast networks and toward video streaming services.
NFL Digital
The NFL has found new sources of viewership as it continues to counter the declining trends of traditional television. Since 2023, viewership of regular season games on NBC’s streaming platform Peacock has seen growth; viewers also subscribe to receive out-of-market matches.
This year’s Super Bowl did not disappoint – with an estimated audience of 123.4 million viewers viewing on both television and streaming platforms alone. That figure outshone last year’s record audience of 115.1 million by 7 percent!
Patrick Mahomes has become a major draw for NFL audiences with his impressive passing and touchdown-scoring abilities, drawing viewers in. Plus, pop singer Taylor Swift was there supporting her man Travis Kelce of the Chiefs tight end unit! All this contributed to a riveting television broadcast!
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